snoop dogg music partnership success

Rap icon Snoop Dogg has ditched Spotify in a stunning move that’s sending shockwaves through the music industry. On February 27, 2025, the hip-hop legend announced his partnership with blockchain-based streaming platform Tune.FM, bluntly declaring, “I don’t f*** with Spotify anymore. I’m only on Tune.FM.” Not exactly subtle.

The timing makes perfect sense. Snoop reportedly earned a measly $45,000 from a billion Spotify streams. Yes, billion with a “b.” That’s despite having 30 million monthly listeners on the platform. Talk about getting the short end of the stick.

Tune.FM operates differently. Built on Hedera’s network, it offers artists instant payouts based on per-second streaming—supposedly up to 100 times more revenue than traditional platforms. Artists get paid in JAM tokens, the platform’s native cryptocurrency. The platform also features an AI discovery system to help independent artists get noticed in an overcrowded market. Revolutionary? Maybe. Different? Definitely.

The market reacted fast. HBAR, Hedera’s token, jumped 10.9% within 24 hours of the announcement, hitting $0.262. Weekly gains topped 15% with trading volume spiking 55%. That’s $7.68 million in net positive flow. Serious cash. The token now sits at 11th place by market cap, valued at a cool $10.3 billion.

JAM token holders made out even better, with prices skyrocketing 222% after Snoop’s announcement. New monthly high on February 28. Ka-ching.

Snoop’s first release on the platform, “Spaceship Party,” marks the beginning of his catalog’s migration to Tune.FM. The partnership formed after he met CEO Andrew Antar at Crypto Ball. One conversation and boom—industry disruption.

Tune.FM isn’t stopping with Snoop. They’re reportedly in talks with Universal and Sony, planning fan experiences, VIP giveaways, and merchandise drops. NFTs and digital collectibles are coming too. There’s even discussion about moving Death Row Records music to the platform, potentially bringing Snoop’s legendary label to the blockchain space.

The real question: Will other major artists follow Snoop’s lead? If they do, traditional streaming services might need to rethink their business models. Fast. Because artists are tired of getting pennies for their art. And blockchain just might be the answer.