While crypto markets tumbled below the $80,000 mark, Strategy—formerly known as MicroStrategy—quietly added to its massive Bitcoin holdings. The company acquired 130 BTC between March 10 and 16, 2025, spending a cool $10.7 million. That’s $82,981 per coin. Not exactly bargain shopping.
The purchase, Strategy’s smallest Bitcoin buy on record, pushes the company’s total holdings to 499,226 BTC. So close to the 500K milestone—just 774 coins short. The company now controls over 2% of Bitcoin’s entire supply, valued at approximately $41.6 billion. Their average purchase price across all holdings? $66,360 per coin. Do the math: they’re still up about $8 billion on their investments.
Instead of selling common stock, Strategy funded this purchase by offloading 123,000 shares of their 8.00% Series A perpetual strike preferred stock. Smart move. The sale generated $10.7 million in net proceeds without diluting voting power. It’s part of a broader $21 billion at-the-market offering. Saylor’s approach demonstrates a closed-loop mechanism for sustainable Bitcoin accumulation. This strategy aligns perfectly with Bitcoin’s fixed supply cap, which creates scarcity and potentially increases long-term value.
Strategy, which rebranded from MicroStrategy in February 2025, calls itself the “world’s first and largest Bitcoin Treasury Company.” Michael Saylor, the company’s co-founder and executive chairman, continues leading the charge as crypto’s most famous corporate bull. His investment philosophy centers on long-term value rather than chasing quick profits in the volatile crypto market.
Despite the recent purchase, Strategy hasn’t hit its 15% yield target for 2025. Current yield sits at just 6.9% year-to-date. Bitcoin’s recent slide below $80,000 represents a multi-month low, though prices have rebounded slightly to around $83,000.
Looking ahead, Strategy plans to offer 5 million shares of new preferred stock with a 10% annual cash dividend. First payment? June 30, 2025. The proceeds will go toward working capital and—surprise—more Bitcoin purchases.
Strategy shares closed at $297 on Friday, March 15, up 77% over the past year. Not too shabby for a company basically functioning as a Bitcoin ETF with extra steps.
